If you are new to blogging, you might be wondering why your website or blog is not ranking higher on Google as compared to your competitors in the same niche.
The answer is simple – you are missing out on something that is actually important in ranking your blog for it’s targeted keywords and your competitors are using that strategy to build their tremendous organic traffic.
If you are new to search engine optimization and website blogging then this article is your ultimate guide to rank your blog posts on the first page of Google.
Let’s start with some basic knowledge about what is SEO and how we can implement it in our blog posts to rank for our targeted keywords.
What is SEO?
Search Engine Optimization is a topic in digital marketing that covers various topics that determine your post’s ranking in various search engines on the Internet.
It is a free technique using which we can grow our website to gain organic visitors and their attention to further convert them into potential customers.
SEO covers different technical aspects of your website including post content, keywords, numbers of high authority websites linking to your website, and making sure search engine platforms like Google, Yahoo, and Bing can access information about your site.
These search engines are working tirelessly to show high quality, accurate as well as relevant search results to the visitor.
The first step to convincing search engine companies that your blog post/article is worthy of the first position is to write high-quality posts that solve all the queries and provide the visitor with enough valuable information.
Tools That You Need To Write A SEO Ready Article
- Yoast SEO for WordPress
- Keyword Research Tool
- SEO Writing Assistant
- Keyword Density Analyser
Yoast SEO plugin for WordPress
Yoast SEO is the most popular SEO plugin available on WordPress so if you have a website/blog running on WordPress, you must install Yoast SEO. After installing and completing the setup wizard, you will find a lot of great options whenever you are writing a new post on the WordPress editor.
Keyword Research Tool
These are tools that help with researching relevant traffic driving keywords. One of the most popular keywords researching tools is Ahrefs. It provides you with the monthly search volume data and it’s trend. You can also analyze your competitor’s websites and see how they are doing for their keywords over time.
Another popular keyword research and site audit tool is SEMrush which also provides a set of options from analyzing a keyword’s search data as well as frequently asked questions related to it.
SEO Writing Assistant
An SEO writing assistant tool will help you write an article and maintain the relevant keyword density at the same time. It suggests keyword ideas that you should include in your article to rank higher in Google search results.
The most popular SEO writing assistant is the SEMrush article writing tool which also gives you the option to check your article for plagiarism.
Keyword Density Analyser
There are lots of free websites that will provide you with a free keyword density analyzer tool that analyses your written piece of content and gives you the keyword densities of the most used keywords in it along with a warning if any keyword exceeds the limit according to your article length.
Start Writing Your SEO Ready Blog Post
- Find The Best Keyword To Target
- Write an Effective Title for Your Post
- Optimize Images
- Meta Description
- High-Quality Content
- Internal Linking
- Write Guides
- Length of Your Article
Find The Best Keyword To Target
First of all you need to find a perfect keyword to target in your blog post. Go to any keyword research tool and gather search volume data for all the keywords around the topic of your blog post. You can use Neil Patel’s free keyword research tool for this.
Next, filter out keywords that have a high monthly search volume and less competition. You can also filter the keywords based on the difficulty to rank on them. You have to make a list of the most accurate keywords.
Go on and analyze top organically ranking pages and find the approximate length of their posts. Collect this much data before starting the writing process.
Write An Appealing Title for Your Post
Out of the keywords that you have noted down, take the one with the largest search volume to competition ratio as the focus keyword. This is the keyword for which we are going to optimize our blog post.
In the title, include this focus keyword and write an effective headline that appeals to the visitor to click on it. The headline should be short and simple along with which expresses a good idea about the content of the post.
The use of emotionally striking keywords can increase your post’s click-through rate in the search results. With the EVM Headline analyzer, you can get a headline score according to your post title’s EVM.
Include Optimized Images
Images play a very important role in increasing your blog’s engagement and thereby help in ranking your blog higher. You can also include videos and other graphics in your posts.
Make sure when you add images between paragraphs, you add the relevant alt text into the image and also compress it so that it doesn’t make your site slow.
When you install the Yoast SEO plugin in WordPress, you will get a Google preview box below your article editor. In this box, you can adjust your title and meta description that will be visible in your google search results.
The meta description is one of the most important factors in ranking a blog post on google. You should at least once include your focus keyword in the meta description box. The character limit is up to 150.
Write High-Quality Content including FAQs
You have to plan your post according to what people are actually looking for but how will you do that? Well, you have to search your focus keyword on Google and notice the suggested keywords at the very bottom of the page.
Also have a look at the questions section to get an idea about the topics that you have to cover in your article. You can also use the Reddit and Quora app for this purpose.
Include all the keywords that you have noted down without doing keyword stuffing. From time to time, keep checking keywords density in your article while writing it to avoid keyword stuffing.
You have to learn the habit of Internal linking i.e. linking to your previous posts so as to keep the visitor on your website for a long duration.
Internal linking will also increase your engagement and On-page SEO. You should also go back to your old blog posts and link to new articles for maximum benefit.
Write In-Depth Guides
The best way to create high-quality content is to go deeper into your post’s topic and write an ultimate guide on it.
Cover every topic including related topics around your focus keyword.
Guides can increase your visitor’s time duration on your site and can convince Google that your post is actually an informational resource that can clear all of the searcher’s queries.
Length Of The Article
Once you have the data for the approximate length of all the blog posts ranking for your focus keyword, you’ll have to start writing posts to counter their quality as well as quantity.
Write a blog post which is longer than the posts already ranking but remember, don’t put anything that is not of value. Instead, try to include as much information as you can around the topic. Avoid chatting too much and straight away come to the point.
Structure of An SEO Ready Blog Post
The structure of a well organised blog post should start with a simple introduction and the focus keyword must be used at least once in the first paragraph.
The body should be well formatted containing headings, images, videos and lists.
The conclusion part of the post should sum up the whole article in just a paragraph as simple as possible. You can add a call to action ( CTA ) in the very last line which means to ask the viewer to contribute something to your blog.
You can ask him to subscribe to your newsletter , to watch a video, to share the post and much more.
Things to do After Publishing Your Blog Post
- Share It On Social Media
- Create High Authority Backlinks
- Updating Old Blog Posts
Sharing Your Post On Social Media
Posting and sharing your article’s link on social media will not only give you backlinks but also help you in building your domain authority. Domain Authority is simply the reputation of your website.
Your website’s reputation matters the most to Google for ranking you above your competitors. You can popularize your Blog’s name on various social media platforms and it works!
If you have a big Instagram or Facebook page, then it will be easier for Google to understand that you are a trusted blogger.
Create High-Quality Backlinks
Just a quick introduction for those who don’t know – Backlinks are your article links that are present on some other high authority website.
No doubt backlinks are still the most important factor for an article to rank on Google. Backlinks from high domain authority websites can, however, boost your blog’s rankings in a span of days.
You might say some articles rank on google without a single backlink – the truth is you need to be super amazing at SEO ( like having no competition at all and a tremendous amount of search volume ).
To rank on Google, you need to excel either at SEO or at the art of creating backlinks.
How to create Backlinks for your post?
Always remember, you must create backlinks for your post and not your homepage. The best places on the Internet to post links to your blog are the question forum apps and website.
One of them is Quora. You can go to Quora and search for questions related to your blog post topic and answer them. When answering, add a link to your post in the footnote and ask the reader to check out that article.
Another thing you can do is to go on high authority websites and comment on meaningful feedback on their blogpost. If they reply to you, you can ask them to link back to your article.
You can also guest post for some big website. This involves writing a quality article for any website in exchange for a backlink.
Updating Old Blog Posts
Adding updates to your old articles will significantly increase your domain authority. Google never likes a website which has hundreds of pages and is not getting visits.
These pages are just zombie pages. You can either delete them or update them regularly. Updating older posts can increase their chances of ranking. Earlier, I also told that It is beneficial to internally link to your older blog posts which can increase session duration of your website.
To sum up, I hope this blog post writing guide will teach how to write an SEO friendly article for your blogging website. You need a focus keyword, high-quality content, some optimized images, and a few backlinks to rank number one on Google.
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